This May, blu celebrates 15 years of e-cigarettes and vaping!

On blu’s 15th birthday, we explore 15 reasons why blu is still one of your favourite vape brands.

1. Pioneers of Vape Technology

Founded in 2009 by Australian entrepreneur Jason Healy, blu has become synonymous with innovation, high quality, and vaping satisfaction around the world.

While there are now a variety of different names out there, blu has been at the forefront of vape design innovation, shaping the landscape of vaping and setting the standard for e-cigarette quality and reliability.

blu is also now a driving force behind advocacy efforts to promote responsible vaping practices and raise awareness of the changing landscape of vaping etiquette – helping vapers to find out where you can and can't vape.

2. Design Innovation

Blu’s commitment to innovation extends to design, with ergonomic sleek and stylish devices that reflect the brand’s modern ethos.

The blu PRO is our long, sleek open-system or refillable vape, which means you open the device to fill it with e-liquid yourself.

The blu 2.0 is our newer rechargeable vape, a pocket-sized closed device which means you simply add liquidpods to switch flavours whenever you want.

The blu bar 1000 and 600 are our disposable vapes, also known as puff bars, which don’t need refilling or recharging. The latest blu bar 1000 offers up to 1000 puffs* in a choice of flavours.

3. Continuous Improvement

We never rest on our laurels. Instead, we are constantly striving for improvement, whether it's refining device performance, exploring new technology or enhancing flavour profiles. Check out our latest guide to blu bar 1000.

Here’s a look back at the blu PLUS+ from 2014 and the blu ACE and myblu from 2018.

4. Customer Satisfaction

All our devices have a 30-day money-back guarantee and we prioritise customer satisfaction, continually seeking feedback and improving our products based on user experiences.

5. Responsible Disposable

We encourage all blu vapers to take the responsible approach to vape disposal and operate a scheme that allows all blu vapers to send their used vape products back to us free of charge so we can dispose of them responsibly for you.

6. Range of Flavours

It’s all about the flavour at the end of the day, isn’t it? That’s why blu offers a growing range of great flavours from golden tobacco and refreshing mint to fruity favourites and ice blends including some limited-edition flavours that are only available online.

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7. Convenience

Designed for convenience, blu provides an effortless vaping experience, with a choice of ready-to-use pre-filled disposable vapes, as well as rechargeable vape devices like the blu 2.0 with its fast charging, longer-lasting battery. Enjoying your favourite vape has never been simpler.

8. High Quality Vapes

Quality is paramount at blu. We have earned the trust of millions of users worldwide and adhere to strict quality control measures from sourcing premium ingredients for e-liquids to implementing rigorous testing procedures for our devices to ensure they meet high industry standards.

9. Vape Blogs

Stay on top of vaping trends in the regularly updated blu vaping blog where we highlight all the latest news, from the proposed disposable vapes ban and government petition, to showing you how vaping is cheaper than smoking.

10. Blu Newsletter

Be the first to hear about new and limited-edition flavours and so much more when you opt-in to receive our monthly email newsletter.

11. Vaping Community

Have your say or find out more about our vape products and vaping in general when you follow blu on Instagram and Facebook. Our social media accounts are for 18+ adults only.

12. Availability

Blu vape products are widely available, making it easier for you to enjoy your holidays in many countries around the world without having to think about taking an extra suitcase for your refills!

It’s also easy to find a vape shop near you with our Storefinder and you can buy vapes online including multi-buy bundles, or set up a Vape Subscription to save time.

13. E-liquid Ingredients

We believe in transparency so you can check all of the e-liquid ingredients that we use, from the food-grade vegetable glycerine to the flavourings and nicotine.

14. Portability

We understand the importance of portability in today's fast-paced world. Our compact and sleek devices are pocket-sized, making them ideal for on-the-go vaping. Who wants a massive box mod these days when you can have a small or slim vape pen?

15. Commitment to You

Our mission at blu is to provide you with peace of mind in your choice of vape. Blu bar 1000’s new security lock allows you to lock your device when it’s not in use - there’s peace of mind for you, right there.

As it becomes clear that rechargeable vapes are the future, we celebrate 15 years of blu and all the developments we’ve made to give you the best vape pen possible.

Blu has set the standard for excellence in vaping. Here's to 15 years of satisfaction, innovation and enjoyment, and many more years of blu excellence to come.

• Puff count is a maximum estimate based on typical user consumption. Actual number of puffs may vary depending on usage.

You can read the latest vape news and views in the blu blog, sign up and opt-in to receive monthly updates from blu.com, and have your say on our 18+ only Instagram and Facebook.

About the Author

Kate is a widely published lifestyle writer and blu expert who has been creating digital content for over 20 years. She likes to keep up to date with the latest vaping news and technology to offer you all the best insights from the team at blu.