VApril: The history of this vaping campaign & what to expect in 2024

Ever heard people talking about VApril but had no idea what they were talking about? Or, perhaps you know what it is but don’t know how it became the event that it is today? __

No problem, as blu is here to give you the low down on the meaning and history of VApril. You’ll be an expert in no time!

What Is Vapril?

VApril is an annual vaping awareness that takes place throughout April. It’s the UK’s largest campaign promoting switching from smoking to vaping for Brits.

Lasting the entire month of April, VApril launched in 2018 and has continued every year since, sharing vaping facts and dispelling myths about the benefits of making the switch. VApril is run by the UK Vaping Industry Association (UKVIA).

VApril covers everything from responsibly disposing of devices to public vaping etiquette. It’s well worth a look.

The History Of VApril

2018: VApril launches

The UKVIA launches VApril, its new month-long national vaping awareness campaign. The campaign encourages switching to vaping by giving smokers information about vaping and helping them to vape responsibly.

People are encouraged to take the Vape Challenge by trying a vape pen or 'pen vape' as some people refer to them, instead of smoking during April and having the health impact of this monitored throughout the month.

First, participants are invited to sign up to a vaping masterclass at locations across the UK, where they are given a free vaping kit and are introduced to the range of refillable vape devices and e-liquid flavours on the market.

A six-page guide called “Vape to Break the Smoking Habit” is also offered to those taking part, as well as the opportunity to talk to fellow new vapers and share progress stories.

2019: VApril turns one

VApril comes back bigger than ever in April 2019, with the campaign launching in London’s Leicester Square. Smokers are once again encouraged to switch to vaping, with 47 vape shops offering vaping masterclasses in 10 cities across the UK, and over 500 people taking the challenge.

VApril 2019 focuses on getting different people to speak about the benefits of vaping, with the VApril Speak Up for Vaping initiative bringing together vapers with parliamentarians and some of the industry’s key thinkers.

2020: VApril goes digital

After the unexpected coronavirus outbreak, VApril launched as a fully digital experience, continuing to provide specialist advice for those trying to quit smoking through various online platforms. Instead of retail shops hosting vaping classes, 2020 sees VApril engage audiences through social media and the dedicated VApril digital hub. People can access a free “How to & guides” as well as a vaper’s guide to making a change, and can pose any questions they have online to an expert industry panel.

2021: VApril stays digital!

The fourth annual VApril campaign was all about making it easier for people to access everything they need to vape from the comfort of their own home, with April 2021 still being in the midst of the pandemic.

In 2021, the digital hub was better than ever and the campaign makes a point of being even more inclusive, pointing out that VApril is not just for those looking to switch but for those who already vape, giving them access to information, support and advice so that they can get the most out of their e-cigarette.

2022: VApril goes hybrid

In 2022, VApril went hybrid in order to reach the maximum number of people, meaning vaping support was available both digitally and in-person. Again, the campaign focused on providing specialist advice to help people better understand vaping, including dispelling the misinformation that prevents people switching.

2023: Responsible Vaping

VApril was back once again for 2023, celebrating its 5th birthday and as well as the usual education, there was a focus on rechargeable vapes, responsible vaping and sustainability. The hashtag #VaprilWorks was also being promoted, allowing stories and inspiration to be shared. There was also a Stop Smoking, Start Vaping plan, which was available to download on their site during the month, filled with advice and guidance on making the switch.

2024:Latest Vaping Facts

This year features all of the above plus the latest vaping facts and information from expert sources so you can make an informed choice.

Perhaps you're inspired to find out more. If you’ve got a story to tell, why not get involved? Let us know your thoughts on VApril and vaping in general on Instagram or Facebook, read our guide to choosing a vape pen, or discover our blog articles aimed at beginners below.

Read: What Are The Ingredients in E-Liquid?
Read: Freebase vs Nic Salt: What's The Difference?
Read: How Do E-Cigarette Batteries Work?

You can read the latest vape news and views in the blu blog, sign up and opt-in to receive monthly updates from blu.com, and have your say on our 18+ only Instagram and Facebook.

About the Author

Kate is a widely published lifestyle writer and blu expert who has been creating digital content for over 20 years. She likes to keep up to date with the latest vaping news and technology to offer you all the best insights from the team at blu.